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“Cross-pollinators can create something new and better through the unexpected juxtaposition of seemingly unrelated ideas or concepts. They often innovate by discovering a clever solution in one context or industry, then translating it successfully to another.” —Tom Kelly with Jonathan Littman

Kelley, Tom, and Jonathan Littman. The art of innovation: lessons in creativity from IDEO, Americas leading design firm. London: Profile Books, 2016.